AI Visibility
60
8%
Farmley
Best makhana brands in India
Who the assistants name
How often each brand surfaces across tracked prompts.
8
60
- Farmley31%
- Too Yumm!22%
- Open Secret12%
- Happilo10%
- Mr. Makhana9%
- Makhanawala8%
- Tata Sampann5%
- Sattviko2%
- Nutty Yogi1%
AI assistants are becoming a new discovery shelf, and Makhanawala isn't stocked on it yet.
Top missing prompts
High-value prompts owned by competitors today, worst gaps first.
| Prompt | Owned by | You | |
|---|---|---|---|
| Best makhana brands in India | Farmley | 18 | |
| Healthy office snacks | Too Yumm! | 20 | |
| Healthy snacks to order on Zepto | Too Yumm! | 12 | |
| Guilt-free Indian snacks for cravings | Too Yumm! | 26 | |
| Healthy alternatives to chips | Too Yumm! | 22 | |
| Best clean label snacks India | Open Secret | 20 |
Every prompt we track
Sorted by Makhanawala visibility, weakest first. Open a row's evidence for detail.
| Prompt | Intent | Winner | You | |
|---|---|---|---|---|
| Healthy snacks to order on Zepto | Channel | Too Yumm! | 12 | |
| Low glycemic snacks for diabetics | Health / condition | Open Secret | 14 | |
| Healthy lunchbox snacks for school | Occasion | Open Secret | 14 | |
| Best protein snacks in India | Category discovery | Open Secret | 15 | |
| Diabetic-friendly snacks in India | Health / condition | Open Secret | 16 | |
| Is makhana good for diabetics? | Health / condition | Farmley | 16 | |
| Healthy snacks for kids | Occasion | Open Secret | 16 | |
| Snacks kids will actually eat that are healthy | Occasion | Too Yumm! | 16 | |
| High protein vegetarian snacks | Niche attribute | Open Secret | 16 | |
| Best makhana brands in India | Broad discovery | Farmley | 18 | |
| Post-workout snacks that aren't bars | Occasion | Farmley | 18 | |
| Best healthy snacks on Blinkit | Channel | Too Yumm! | 18 | |
| Quick healthy snacks to order online now | Channel | Too Yumm! | 18 | |
| Healthy snacks for late-night cravings | Occasion | Too Yumm! | 18 | |
| Best healthy snacks in India | Broad discovery | Too Yumm! | 20 | |
| Is makhana good for weight loss? | Health / condition | Farmley | 20 | |
| Healthy office snacks | Occasion | Too Yumm! | 20 | |
| Best premium snacks for gifting | Occasion | Happilo | 20 | |
| Best clean label snacks India | Niche attribute | Open Secret | 20 | |
| Makhana benefits and nutrition | Health / condition | Farmley | 20 | |
| Makhana vs popcorn, which is healthier? | Comparison | Farmley | 20 | |
| Top makhana snack brands to try | Broad discovery | Farmley | 22 | |
| Healthy snacks for weight loss | Occasion | Too Yumm! | 22 | |
| Best snacks to keep at your work desk | Occasion | Too Yumm! | 22 | |
| Healthy snacks for work from home | Occasion | Too Yumm! | 22 | |
| Snacks under 100 calories | Niche attribute | Too Yumm! | 22 | |
| Healthy alternatives to chips | Comparison | Too Yumm! | 22 | |
| Healthy snacks for travel | Occasion | Farmley | 22 | |
| Mess-free snacks for road trips | Occasion | Happilo | 22 | |
| Snacks to carry on a flight | Occasion | Happilo | 22 | |
| Snacks with no preservatives or MSG | Niche attribute | Open Secret | 22 | |
| Snacks recommended by nutritionists | Broad discovery | Open Secret | 22 | |
| Healthy Indian snack brands to buy online | Channel | Farmley | 24 | |
| Best low calorie snacks for dieting | Occasion | Too Yumm! | 24 | |
| Filling snacks that are low in calories | Occasion | Too Yumm! | 24 | |
| Productivity snacks for long work days | Occasion | Farmley | 24 | |
| Guilt-free low calorie evening snacks | Occasion | Too Yumm! | 24 | |
| What to eat instead of potato chips | Comparison | Too Yumm! | 24 | |
| Gluten-free Indian snacks | Niche attribute | Mr. Makhana | 24 | |
| Best flavoured makhana | Category discovery | Farmley | 25 | |
| Best Indian healthy snack startups | Broad discovery | Open Secret | 26 | |
| Snacks that help with weight management | Health / condition | Open Secret | 26 | |
| Healthy roasted alternatives to namkeen | Comparison | Too Yumm! | 26 | |
| Guilt-free Indian snacks for cravings | Occasion | Too Yumm! | 26 | |
| Best makhana to buy on Amazon | Channel | Farmley | 26 | |
| Best makhana flavours to try | Category discovery | Farmley | 28 | |
| Best healthy Indian snack of 2026 | Broad discovery | Farmley | 28 | |
| Best tasting healthy snacks | Broad discovery | Farmley | 28 | |
| Best roasted makhana without oil | Niche attribute | Mr. Makhana | 28 | |
| Tasty healthy snacks that don't feel like a diet | Occasion | Too Yumm! | 28 | |
| Premium makhana for gifting | Niche attribute | Happilo | 28 | |
| Best peri peri makhana | Niche attribute | Too Yumm! | 30 | |
| Healthiest makhana brand | Niche attribute | Mr. Makhana | 30 | |
| Best roasted snacks instead of fried | Niche attribute | Mr. Makhana | 30 | |
| Premium healthy snack brands India | Broad discovery | Happilo | 30 | |
| Crunchy snacks that are actually healthy | Niche attribute | Too Yumm! | 32 | |
| Most premium makhana brand | Niche attribute | Happilo | 34 | |
| Makhanawala vs Farmley makhana | Comparison | Farmley | 38 | |
| Makhanawala review, is it good? | Brand-specific | Makhanawala | 42 | |
| Which makhana brand is the crunchiest? | Niche attribute | Farmley | 44 |
Who is winning the answer
| Brand | Share | Prompts won |
|---|---|---|
| Farmley | 31% | 17 |
| Too Yumm! | 22% | 21 |
| Open Secret | 12% | 11 |
| Happilo | 10% | 6 |
| Mr. Makhana | 9% | 4 |
How to become citable
The new shelf is not Amazon. It is the answer.
What we are still watching
The open questions, monitored signals, and tensions behind the conclusions above. Not everything here is a conclusion.
Conflicting evidence
Quick-commerce and marketplace visibility are improving.
Brand recall in AI answers remains weaker than platform visibility.
Competitors are clearly cited more often in assistant answers.
It is unclear how many real buyers use assistants to choose a makhana brand yet.
Open question
- Is AI visibility translating into brand consideration, or just appearing in answers?
- How large is the AI-guided buyer cohort today, and how fast is it growing?
- Do reviews and citations move AI answers, or is it mostly content volume?
Watchlist item
- AI-guided buyer cohort sizeEarly signal
- Citable authority contentModerate signal
- Review velocity as an AI inputWeak signal
- Assistant answer volatilitySame prompt, different answers across runs.Moderate signal
AI visibility is sampled across a fixed prompt set on a few assistants at points in time. Answers vary by phrasing and model version, so scores are directional, not stable rankings.
Visibility is measured. Whether it converts to consideration or purchase is not, and is the bigger open question.